Sans Normal Efgig 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, friendly, informal, lively, friendly clarity, modern emphasis, smooth readability, contemporary tone, rounded, humanist, open, airy, smooth.
This is a slanted sans with smooth, rounded construction and a calm, even stroke. Curves are built from generous circular/elliptical forms, with open apertures and soft terminals that avoid sharp cutoffs. Proportions feel balanced and readable, with a steady rhythm in both uppercase and lowercase; the lowercase shows compact, tidy shapes and clear counters, while capitals stay simple and geometric without decorative detailing. Numerals follow the same gentle, rounded logic, keeping the set cohesive in text.
It works well for UI and product copy where a friendly, contemporary voice is needed, and it also suits editorial sidebars, pull quotes, and presentation typography. The slanted style makes it a good choice for emphasis in mixed typography systems, as well as for light, modern branding and marketing materials.
The overall tone is modern and approachable, with an easygoing, conversational feel. The slant adds motion and a slightly informal energy, while the clean shapes keep it professional rather than playful.
The design appears intended to deliver a clear, contemporary sans for emphasis and fluent reading, combining geometric roundness with a personable, human feel. The goal seems to be an italic that stays legible and calm while adding a subtle sense of speed and warmth.
In running text, spacing appears comfortable and uncluttered, helping the italic angle read smoothly across lines. The design leans on clarity through open shapes and consistent curvature, giving it a crisp, contemporary texture.