Sans Normal Omkur 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Catchfire' by Alan Smithee Studio, 'Equip' by Hoftype, 'Ghost' by Sharp Type, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, utilitarian, approachable, impact, clarity, approachability, modernity, legibility, rounded, geometric, compact, sturdy, clean.
A sturdy sans with generous, rounded bowls and a clearly geometric construction. Strokes stay even throughout, with smooth curves and mostly straight-sided stems that create a stable, blocky rhythm. Counters are open and fairly large, and terminals are clean and simple, producing solid silhouettes that hold up well at larger sizes and in dense settings. The overall spacing reads slightly roomy for a heavy face, helping the text avoid clogging while maintaining a strong, unified color.
Best suited to display roles where a strong, readable presence is needed—headlines, posters, brand marks, packaging callouts, and signage. It can also work for short UI labels or emphasis text when you want a clear, modern voice without sharpness.
The tone is confident and straightforward, with a friendly softness coming from the rounded curves. It feels contemporary and practical rather than decorative, projecting clarity, emphasis, and approachability in headlines and short statements.
Likely designed to provide a dependable, high-impact sans that remains legible and friendly through rounded geometry and consistent stroke weight. The intent appears to balance bold presence with clear counters and uncomplicated letterforms for versatile contemporary use.
Forms lean toward circularity in letters like O, C, and G, while diagonals (V, W, X, Y) are blunt and robust, reinforcing the weighty, no-nonsense feel. Numerals match the letterforms in width and firmness, giving mixed alphanumeric settings a consistent texture.