Sans Normal Idmaf 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children's content, friendly, casual, playful, approachable, hand-drawn, friendliness, approachability, informality, motion, human touch, rounded, soft, lively, informal, smooth.
A rounded italic sans with softly tapered strokes and gently blunted terminals. Letterforms lean consistently forward and favor open counters and simplified joins, giving a smooth, unforced rhythm. Curves are dominant throughout, with occasional subtle stroke modulation and a slightly variable, handwritten-like texture that keeps shapes from feeling mechanically uniform. Numerals and capitals follow the same easy, rounded construction, maintaining an even color and clear silhouettes at display sizes.
Well suited to brand marks, packaging, posters, and social media graphics where a friendly, casual voice is desirable. It also fits headers, short blurbs, and playful editorial callouts; for longer text, it works best when set with generous size and spacing to preserve its smooth, handwritten rhythm.
The overall tone is warm and informal, suggesting a conversational, human presence rather than a corporate one. Its lively slant and softened geometry read as upbeat and personable, with a mild playful edge that fits friendly messaging and lighthearted branding.
The design appears intended to deliver an approachable, contemporary sans that mimics the warmth of quick handwriting while keeping the clarity and simplicity of rounded sans forms. The consistent forward slant and softened terminals aim to add momentum and friendliness without becoming overly decorative.
Round characters (like O and Q) are notably circular and open, while diagonals (like V, W, X) feel elastic and slightly calligraphic in motion. The italic angle is prominent enough to add energy, and the spacing feels relaxed, supporting a flowing text line in short passages.