Sans Normal Agrib 5 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bartholeme Sans' by Galapagos, 'Whitney' by Hoefler & Co., and 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, compact, utilitarian, confident, straightforward, space saving, high impact, practical clarity, modern utility, condensed, blocky, monolinear, sturdy.
This typeface is a compact, heavy sans with monolinear strokes and tightly controlled proportions. Curves are broad and economical, while terminals are predominantly flat, producing a blocky, engineered texture. Counters are relatively small for the weight, and apertures tend to be restrained, which increases density and punch. The overall rhythm is even and vertical, with simple geometry and minimal modulation that stays consistent across caps, lowercase, and figures.
Best suited to headlines and short-form copy where density and impact are advantages, such as posters, packaging, labels, and brand marks. It can also work for wayfinding and signage where a firm, compact sans is desired, especially when set with generous tracking or ample line spacing to offset its tight internal spaces.
The tone is direct and no-nonsense, with a practical, workmanlike feel. Its dense forms read as assertive and efficient, leaning toward an industrial and contemporary voice rather than expressive or delicate styling.
The design appears intended to deliver maximum visual strength within a compact footprint, using simple, consistent geometry to produce a steady, authoritative texture. It prioritizes impact and economy of space, aiming for clarity and robustness over finesse.
Capitals present strong, compact silhouettes, and round letters (like O/C/G) feel robust and slightly squared-off by the heavy stroke. Lowercase maintains clear differentiation with a two-storey "a" and a clean, compact "e," supporting straightforward reading at display sizes. Numerals match the overall sturdiness, with simple construction and strong weight consistency.