Sans Normal Aglat 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Wayfinding Sans Pro' by FDI, 'Whitney' by Hoefler & Co., 'TT Norms Pro' by TypeType, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, friendly, casual, approachable, cheerful, modern, readability, warmth, simplicity, impact, versatility, rounded, soft terminals, sturdy, clean.
The design is a heavy, rounded sans with compact curves, sturdy verticals, and gently softened terminals. Counters are relatively open for the weight, and the overall rhythm is steady and legible, with a mild humanist influence in the way strokes transition and curves are drawn. Lowercase forms are simple and clean, with single-storey shapes where expected and a generally smooth, low-drama texture in text.
It works well for branding, packaging, posters, headlines, social content, and UI touchpoints that benefit from a friendly voice. The weight and open shapes also make it suitable for signage, labels, and educational or family-oriented materials where clarity and warmth are both priorities.
This font feels friendly and approachable, with a casual confidence that reads as modern and slightly playful. The rounded finishes and soft curves keep the tone warm rather than corporate, making it well-suited to conversational messaging and upbeat branding.
The letterforms appear intended to deliver strong readability at display and short-text sizes while maintaining a welcoming, informal personality. Its softened geometry and even color suggest a balance between contemporary clarity and a more human, less rigid feel.
The figures are simple and sturdy, matching the overall softness of the alphabet, and the punctuation shown in the sample text blends in without calling attention to itself. Overall spacing and proportions create a solid, even typographic color that stays readable in multi-line settings.