Sans Superellipse Etdot 7 is a bold, very narrow, monoline, italic, normal x-height font.
Keywords: headlines, posters, sports branding, tech branding, packaging, sporty, futuristic, technical, urgent, industrial, speed, impact, space saving, modernity, precision, condensed, oblique, squared, rounded corners, high contrast counters.
A compact, tightly spaced sans with a pronounced forward slant and tall, compressed proportions. Strokes stay largely even in weight, while corners and terminals are softly squared, giving the forms a rounded-rectangle, superellipse feel rather than pure circles. Apertures tend to be narrow and counters are vertically oriented, producing a dense rhythm; curves are controlled and slightly rectangularized, especially in C, G, O, and the bowls of B/P/R. The lowercase is similarly condensed with sturdy stems, compact shoulders, and simplified joins, keeping the overall texture dark and continuous in text.
Works best for headlines, short statements, and display settings where a compact width and strong presence are assets. It fits sports and fitness identities, tech and industrial branding, product packaging, and UI callouts or labels that need to feel brisk and modern.
The design reads fast and energetic, with a performance-minded, engineered tone. Its slanted stance and compact silhouettes suggest speed, motion, and modern machinery, creating an assertive voice suited to attention-grabbing messaging.
The letterforms appear designed to deliver a high-impact, space-efficient voice with a streamlined, contemporary silhouette. The squared-rounded construction and forward slant emphasize motion and precision, aiming for a modern display sans that stays coherent across caps, lowercase, and figures.
Capitals and numerals share the same squared-round geometry, helping headings and data feel stylistically unified. Diagonal strokes (notably in K, V, W, X, and 7) are steep and purposeful, reinforcing the condensed, high-velocity impression. The font’s dense color and narrow apertures favor larger sizes where the distinctive shapes can be appreciated.