Sans Superellipse Etluv 7 is a bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, urgent, dynamic, industrial, modern, space saving, high impact, speed impression, modern branding, display clarity, condensed, slanted, compressed, sturdy, punchy.
This typeface is a tightly compressed, right-slanted sans with thick, even strokes and rounded-rectangle (superelliptical) construction. Curves stay firm and controlled, with squarish bowls and softened corners that keep counters open despite the heavy weight. The rhythm is compact and energetic, with short extenders, a high apparent x-height, and simplified terminals that read cleanly at display sizes. Numerals follow the same condensed, upright-leaning logic with sturdy, closed forms and minimal detailing.
It performs best in headlines, branding, and promotional typography where compact width and strong presence are advantages—such as sports identities, event posters, product packaging, and bold logo wordmarks. It can also work for short UI labels or signage when space is tight, especially at larger sizes.
The overall tone is fast, assertive, and performance-oriented, evoking athletics, motorsport, and high-tempo branding. Its compressed stance and forward slant give it a sense of motion and urgency while the rounded-rect geometry keeps it contemporary and engineered rather than expressive.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a forward-leaning stance with robust, rounded-rect letterforms for a contemporary, engineered look. The consistent stroke weight and simplified detailing prioritize clarity and punch over nuance, supporting high-energy display use.
Round letters like O/C/G appear more squared-off than circular, reinforcing a technical, constructed feel. Apertures and counters are intentionally kept relatively generous for such a compressed design, helping maintain legibility in short bursts of text, though the density and slant make it feel most natural in headlines rather than long reading.