Slab Contrasted Vula 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Bogue' by Melvastype, and 'Prumo Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, retro, editorial, industrial, impact, heritage, legibility, authority, display, bracketed, blocky, compact, ink-trap-like, soft corners.
This typeface is a heavy, slab-serif design with broad proportions, strong vertical stems, and prominent rectangular serifs that read as firmly bracketed rather than razor-sharp. Curves are generously rounded and the joins feel slightly softened, giving the letters a substantial, printed look. Counters are fairly open for the weight, while terminals and serifs create a rhythmic, blocky texture across words. The lowercase is compact and robust, with single-storey forms where expected (notably the a and g), and the numerals follow the same chunky, high-impact construction.
Best suited for headlines, posters, and branding where a bold, high-contrast presence is needed. It can also work well for packaging and signage that benefits from a sturdy, traditional voice; for longer passages, it will read as intentionally heavy and display-oriented rather than quiet body text.
The overall tone is solid and assertive, with a vintage, workmanlike character that feels at home in classic advertising and newspaper-era display typography. It projects reliability and punch, balancing friendliness from the rounded curves with authority from the heavy slabs.
The design appears intended to deliver maximum impact with a classic slab-serif voice—combining wide, sturdy proportions and emphatic serifs to create a confident display texture that remains legible through open counters and simplified lowercase structures.
In text settings, the dense color and prominent serifs create strong horizontal bands, making it especially attention-grabbing at larger sizes. The shapes suggest slight ink-trap-like notches and interior cut-ins in a few letters, which add definition and keep counters from closing up at heavy weights.