Sans Normal Kalih 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Moderna' by Los Andes, 'Atemica Sans' by Mans Greback, and 'Ava Grand' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ads, sporty, dynamic, friendly, modern, confident, attention, emphasis, impact, momentum, approachability, rounded, soft corners, compact curves, forward slant, heavy weight.
A heavy, forward-slanted sans with rounded, softly squared terminals and generously curved bowls. The letterforms are built from broad strokes with little visible modulation, producing a solid, even color. Counters are fairly open for the weight, and curves feel compact and controlled rather than geometric-perfect, with a slightly squarish rounding in characters like C, G, O, and S. The italic is oblique in construction, keeping upright-like skeletons while leaning forward for speed and emphasis.
Best suited to short-to-medium text at display sizes where its weight and forward slant can project urgency and impact—headlines, campaign graphics, product branding, packaging callouts, and bold UI or in-app promotional components. It can also work for subheads where a lively, italic emphasis is desired without switching families.
The overall tone is energetic and upbeat, with a sporty, contemporary voice. Its rounded shaping keeps the weight from feeling harsh, giving it a friendly confidence suited to attention-grabbing messaging.
The design appears intended to deliver a strong, contemporary display voice that feels fast and assertive while staying approachable through rounded corners and open, simple forms. It prioritizes punchy readability and consistent texture over delicate detail.
The slant and dense stroke weight create strong horizontal momentum, while the rounded terminals add approachability. Numerals match the same sturdy, rounded construction, maintaining consistent texture in mixed alphanumeric settings.