Sans Normal Idmup 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, quotes, social media, friendly, casual, approachable, playful, retro, handwritten feel, warmth, informality, readable italic, soft character, rounded, soft, handwritten, informal, lively.
A rounded, right-leaning italic with smooth, low-contrast strokes and softly tapered terminals. Letterforms are built from open curves and oval counters, with a gently uneven rhythm that mimics natural handwriting while staying clean and consistent. Capitals are simple and compact with rounded corners, while the lowercase introduces more cursive behavior (notably in a, g, j, y, and z) and varied letter widths that create a flowing texture. Numerals follow the same soft, monoline logic with generous curves and minimal sharp joins.
Well suited to friendly branding, packaging, and promotional materials where an approachable handwritten tone is desired. It also works for headlines, pull quotes, invitations, and short-to-medium passages where a soft, casual italic texture adds warmth without heavy ornamentation.
The overall tone is warm and easygoing, reading as personable rather than formal. Its rounded shapes and handwritten cadence give it a light, conversational feel, with a subtle retro café or note-taking vibe when set in longer text.
The design appears intended to provide a legible, contemporary handwritten italic that feels smooth and rounded, combining simple sans-like structure in capitals with cursive-inspired lowercase for a natural, flowing voice.
In the sample text, the italic slant and open apertures keep words readable while maintaining a distinctly informal voice. The mix of simple uppercase construction with more cursive lowercase forms adds character for display use without becoming overly decorative.