Sans Normal Idmup 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotations, friendly, casual, lively, approachable, handwritten, human touch, warmth, informality, motion, rounded, soft, monoline, open apertures, brushed.
A rounded, monoline italic sans with softly tapered terminals and a smooth, continuous stroke flow. Forms lean forward with a steady, even rhythm, pairing open counters with generous curves and minimal sharp joins. Uppercase shapes stay simple and airy, while the lowercase introduces more handwritten-like movement through looped ascenders and fluid connections, giving the overall texture a light, quick feel.
This typeface works well for short-to-medium text where a friendly, informal tone is desired—such as branding phrases, packaging callouts, posters, social media graphics, and pull quotes. It can also serve as a companion italic style in design systems that want warmth without moving into fully script lettering.
The font reads warm and conversational, with an easygoing, human touch that feels informal rather than technical. Its forward slant and rounded shapes create a sense of momentum and friendliness, well suited to upbeat, personable messaging.
The design appears intended to deliver a casual, handwritten impression within a clean sans framework—combining straightforward, rounded construction with an energetic italic slant for approachable display typography.
Character widths vary noticeably, producing a natural, handwriting-adjacent cadence in words. Numerals and capitals remain clean and legible, while the lowercase carries most of the personality through soft entry/exit strokes and gentle, brush-like modulation at terminals.