Sans Superellipse Pimal 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Tungsten' by Hoefler & Co., 'Placard' and 'Placard Next' by Monotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, condensed, industrial, assertive, utilitarian, space saving, maximum impact, modern signage, strong branding, compact, sturdy, tall, clean, graphic.
A tightly condensed sans with tall proportions and a dense, uniform stroke. Curves are built from rounded-rectangle/superellipse shapes, producing squarish counters and blunt, softly rounded corners rather than circular bowls. Terminals are clean and mostly flat, with minimal modulation; joins stay crisp, giving the face a compact, engineered rhythm. The lowercase is tall and economical, with narrow apertures and sturdy verticals, and numerals follow the same compressed, blocky logic for consistent color in text.
Well-suited for high-impact headlines, posters, and branding where space is limited but presence is required. It works especially well in athletic, industrial, and contemporary packaging contexts, as well as UI/wayfinding-style titling when short labels need to feel bold and controlled.
The overall tone is forceful and workmanlike, emphasizing efficiency and impact over softness. Its compressed silhouette and squared curves evoke industrial labeling, athletic wordmarks, and no-nonsense editorial display. The texture feels energetic and commanding, with a contemporary, street-and-stadium edge.
This design appears intended to maximize impact and legibility in tight horizontal space, using squared, superelliptical geometry to create a modern, durable voice. The consistent stroke and compact proportions aim for strong typographic color and a confident display-first personality.
The narrow apertures and compact counters create a dark, continuous texture in longer lines, while the superelliptical rounding keeps it from feeling harsh. The design reads best when given breathing room in tracking/leading, especially in dense all-caps settings.