Sans Normal Ridum 8 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, signage, branding, editorial, modern, friendly, clean, approachable, neutral, everyday readability, modern neutrality, friendly tone, clean system type, rounded, geometric, open apertures, high legibility, low contrast.
A rounded geometric sans with clean, even stroke weight and smooth, circular bowls. The design favors simple construction and wide open counters, with gently softened joins and terminals that keep the texture calm and consistent. Uppercase forms are straightforward and contemporary, while the lowercase shows a single-storey “a” and “g” and a compact, functional “t,” reinforcing an uncomplicated, highly readable rhythm. Numerals are clear and sturdy, with ample interior space and a uniform color across lines of text.
Well-suited to interface typography, product and app UI, and wayfinding where clarity and consistent rhythm are important. It can also support contemporary branding and editorial layouts that want a clean, approachable sans without overt stylistic quirks.
The overall tone is modern and friendly, projecting a neutral, approachable voice rather than a formal or expressive one. Its rounded geometry and open shapes create a welcoming feel that reads as contemporary and practical.
Likely designed as a versatile everyday sans that prioritizes legibility and an easygoing, contemporary personality. The rounded geometric construction suggests an intention to feel friendly and modern while remaining neutral enough for broad use.
The family’s shapes maintain a steady typographic color in paragraph settings, and the letterforms avoid sharp or calligraphic modulation in favor of smooth curves and clean diagonals. Curved letters (C, G, S, O) appear especially balanced, and the design stays consistent between display sizes and text-like sample lines.