Sans Normal Apmat 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, wayfinding, packaging, editorial, branding, clean, modern, friendly, neutral, utilitarian, clarity, versatility, accessibility, modernity, approachability, rounded, geometric, open, even, sturdy.
A rounded, geometric sans with near-monoline strokes and smooth circular bowls. Curves are built from clean arcs with generous apertures, while terminals are mostly blunt and crisp, producing a steady, even texture in lines of text. Proportions lean broad with roomy counters, and the lowercase shows simple, straightforward construction (single-storey forms where applicable) that keeps shapes highly legible at a glance. Numerals follow the same smooth, open geometry, with clear separation between similar forms and consistent stroke endings.
It suits interface copy, dashboards, and product experiences where clean forms and consistent rhythm help readability. The broad, rounded construction also works well for signage and wayfinding at medium to large sizes, and it can support modern brand systems and packaging that need a neutral, contemporary sans.
The overall tone is contemporary and approachable, with a calm neutrality that feels practical rather than expressive. Its rounded geometry softens the voice, suggesting clarity and friendliness without becoming playful or quirky.
The font appears intended as a versatile, modern workhorse: geometric enough to feel current, but softened with rounded curves and open counters to stay readable and friendly across a wide range of everyday applications.
The design emphasizes clarity through open shapes and uniform stroke behavior, creating a stable rhythm across mixed-case settings. The punctuation and basic forms shown in the sample text read cleanly, supporting comfortable scanning in longer lines.