Print Upgog 2 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: kids branding, packaging, posters, greeting cards, social graphics, playful, whimsical, friendly, casual, youthful, handmade feel, friendly tone, compact display, casual legibility, monoline, rounded, bouncy, quirky, hand-drawn.
A casual hand-drawn print style with monoline strokes and softly rounded terminals. The letterforms are tall and narrow with a slightly bouncy baseline feel, and the curves have an organic, uneven rhythm typical of marker or pen lettering. Counters are compact, joins are simple, and many shapes lean on gently simplified geometry rather than strict typographic construction, giving the alphabet an approachable, homemade consistency.
Well suited to children’s and family-oriented branding, playful packaging, greeting cards, and informal posters. It also works nicely for short headlines, quotes, and social media graphics where a warm, hand-made personality is more important than strict typographic neutrality.
The overall tone is lighthearted and personable, with a quirky charm that reads as friendly rather than formal. Small idiosyncrasies in curves and spacing add a human, conversational feel, making the text seem animated and informal.
The design appears intended to capture the spontaneity of neat hand printing while staying legible in short-to-medium text. Its narrow, tall proportions and simplified strokes suggest a goal of fitting lively, friendly lettering into compact spaces without losing character.
Distinctive dotted forms (notably on i/j) add a decorative accent that reinforces the playful voice. Numerals follow the same narrow, hand-rendered logic, staying clear and uncomplicated for casual display use.