Print Upgog 4 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: posters, packaging, book covers, headlines, branding, quirky, friendly, hand-drawn, casual, whimsical, handmade warmth, compact display, playful clarity, informal voice, rounded terminals, monoline, tall, condensed, bouncy.
A tall, condensed, hand-drawn print with monoline strokes and softly rounded terminals. Forms are simplified and slightly irregular, with a gentle wobble in verticals and curves that keeps the rhythm lively. Counters are generally open and oval, and several capitals show playful construction (notably the narrow bowls and compact crossbars), while lowercase maintains a straightforward, readable skeleton with occasional eccentricities in descenders and joins. Numerals match the same narrow, upright posture with smooth curves and modest overshoots.
Well-suited for short to medium headlines, posters, packaging, and branding that benefits from an approachable, hand-made feel. It can also work for captions or pull quotes when set with comfortable tracking and line spacing to preserve clarity in longer passages.
The overall tone is informal and personable, like neat marker or felt-tip lettering used for labels and notes. Its narrow, tall presence feels lighthearted and a bit quirky, adding character without becoming chaotic or overly decorative.
The design appears intended to capture the look of tidy hand lettering in a compact, vertical format, balancing charm and readability. It prioritizes a friendly, handmade personality while keeping letterforms consistent enough for practical display use.
Spacing appears generous for such condensed letterforms, helping keep words legible in running text. The narrow footprint and tall ascenders/descenders create a vertical emphasis that stands out in headlines, while the subtle irregularity signals a human touch rather than mechanical precision.