Sans Normal Asgur 17 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, product design, clean, modern, friendly, tech, legibility, modernity, approachability, simplicity, rounded, geometric, open apertures, high legibility, smooth curves.
This sans serif features smooth, rounded geometry with even, monoline strokes and gently squared terminals. Curves are built from broad circular forms, while straight strokes stay crisp and consistent, creating a tidy, contemporary rhythm. Counters are open and generous (notably in letters like a, e, and s), and the overall spacing reads balanced and uncluttered. The numerals follow the same rounded construction, with clear, straightforward shapes that match the letterforms.
It performs well in UI and product contexts where clean shapes and open counters support quick scanning. The rounded geometry also suits branding, packaging, and signage that benefit from a contemporary, friendly tone. In headlines and short blocks of copy, the consistent stroke and smooth curves keep the texture even and readable.
The overall tone is modern and approachable, combining a neutral, utilitarian clarity with a friendly softness from the rounded forms. It feels contemporary and tech-adjacent without becoming cold or overly rigid, making it suitable for interfaces and brand systems that want clarity with warmth.
The design appears intended to provide a clear, contemporary sans with softened geometry for broad everyday use. Its consistent monoline construction and open shapes suggest an emphasis on legibility and a calm, modern presence across both display and text settings.
Lowercase construction leans toward single-storey forms where expected, reinforcing the geometric, simplified voice. The design maintains consistent stroke behavior across uppercase, lowercase, and figures, giving text a cohesive, steady color in paragraphs.