Sans Normal Osmey 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, robust, impact, clarity, approachability, modernity, simplicity, rounded, geometric, soft corners, compact, high impact.
This typeface is a heavy, rounded sans with smooth curves and broadly squared terminals. Strokes are uniformly thick, with generous counters in round letters and slightly condensed interiors where needed to keep forms sturdy. The overall construction leans geometric—circular bowls and clean, straight stems—while the corners and joins are softened, preventing the weight from feeling harsh. Spacing appears compact but controlled, producing an even, dark texture in words without collapsing readability at display sizes.
Best suited for headlines and short-form typography where mass and presence are desirable—posters, branding marks, packaging, and prominent UI or signage labels. The dense, rounded forms hold up well in large sizes and can create a strong typographic voice when used sparingly for emphasis.
The tone is bold and straightforward, projecting confidence and clarity. Rounded shaping adds approachability, making it feel friendly rather than aggressive despite the strong weight. Overall it reads as contemporary and energetic, suited to attention-grabbing, no-nonsense messaging.
The design appears intended to deliver maximum impact with simple, geometric letterforms and softened details for warmth. It prioritizes strong silhouette recognition and an even, heavy color, making it effective for contemporary display typography that needs to feel both assertive and approachable.
Uppercase forms are notably solid and uniform, while lowercase maintains simple, single-storey-style silhouettes where expected (e.g., a and g) to keep the rhythm clean. Numerals are wide and stable with large internal spaces, matching the letterforms’ rounded geometry and emphasizing legibility in big, high-contrast settings.