Sans Normal Oggy 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', and 'Neue Helvetica Paneuropean' by Linotype; 'M Ying Hei HK' by Monotype HK; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Novus' and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, sturdy, clean.
A heavy, clean sans with broadly geometric construction and rounded curves. The strokes are consistently thick with smooth joins and minimal modulation, giving the letters a solid, poster-like presence. Counters tend to be compact and the overall silhouette reads dense and stable, while circular forms (like O and 0) appear full and even. The lowercase keeps simple, single-storey forms and broad bowls, supporting a clear, contemporary rhythm in text.
Best suited for large-scale typography such as headlines, posters, branding marks, signage, and packaging where weight and presence are priorities. It can also work for short blocks of supporting copy or UI labels when set with ample spacing, but its dense color is most effective in display contexts.
The tone is bold and direct, with a friendly, accessible feel created by the rounded geometry. It reads contemporary and utilitarian rather than delicate, projecting confidence and clarity. The overall voice suits messaging that needs to feel strong, uncomplicated, and easy to scan.
The font appears designed to deliver maximum impact with a simple, geometric vocabulary: thick, uniform strokes; rounded forms; and uncomplicated letter shapes. Its aim is to be highly legible at a glance while conveying a modern, approachable strength.
The design emphasizes uniform heft and large interior shapes where possible, which helps maintain legibility at display sizes even in dense settings. The numerals match the letterforms in weight and roundness, giving headings and mixed alphanumeric settings a cohesive color.