Sans Normal Abmut 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype; 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, product design, marketing, modern, clean, friendly, casual, sleek, readability, modernity, approachability, versatility, oblique, rounded, open apertures, humanist, soft terminals.
This is an oblique sans with smooth, rounded curves and a gently humanist construction. Strokes are fairly even and low-contrast, with softly finished terminals and open counters that keep letters from feeling cramped. The slant is consistent across upper- and lowercase, and the shapes favor clarity over strict geometric rigidity, giving the forms a slightly calligraphic, drawn-once rhythm. Figures follow the same approach, with simple, readable silhouettes and a straightforward, contemporary feel.
It suits UI and product copy where a clean italic sans can add motion and emphasis, as well as modern branding systems that want an approachable voice. The open shapes and even stroke behavior also make it comfortable for short editorial passages, captions, and marketing lines where readability and a contemporary tone are priorities.
The overall tone is modern and approachable, with a calm, easygoing cadence from the steady slant and rounded forms. It reads as friendly and informal without becoming playful or quirky, making it feel contemporary and understated rather than loud or decorative.
The design appears intended as a contemporary, readable italic sans that balances neutrality with a touch of warmth. Its consistent slant and rounded, open forms suggest a focus on smooth text rhythm and friendly clarity for everyday communication.
Capital forms stay clean and uncomplicated, while the lowercase shows more personality through rounded joins and open apertures that help maintain legibility in continuous text. The italic angle is noticeable but not aggressive, supporting emphasis and flow without becoming overly stylized.