Sans Normal Yemo 12 is a regular weight, wide, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, social graphics, labels, handmade, casual, friendly, playful, rustic, hand-lettered look, approachability, casual display, human texture, brushy, rounded, soft, informal, organic.
A casual sans with rounded, hand-drawn construction and visibly textured stroke edges. Letterforms are built from simple, open curves and straight strokes with softened terminals, producing a slightly wobbly baseline rhythm and irregular outlines that feel intentionally imperfect. Counters are generally open and generous, and the overall color stays even despite the natural variation you’d expect from a marker or brush-pen gesture. Spacing is loose and airy, helping the chunky forms remain legible at display and headline sizes.
Well-suited to packaging, café or market signage, posters, and social graphics where a friendly, handmade feel is desirable. It works best for short to medium text—titles, callouts, and quotes—where the textured outlines and informal rhythm can read as character rather than noise.
The font communicates an approachable, human tone—like quick labeling, handmade signage, or a sketchbook note. Its uneven edges and relaxed proportions create a warm, playful voice that feels personal rather than polished or corporate.
The design appears intended to mimic quick, confident hand lettering with a marker-like tool, prioritizing warmth and recognizability over geometric precision. It aims to deliver an everyday, approachable voice while keeping forms simple enough to stay readable in practical display settings.
Numerals follow the same marker-like logic, with simplified shapes and rounded corners that keep them visually consistent with the letters. The overall impression is bold-enough without feeling heavy, with a deliberate hand-rendered texture that becomes a key part of the personality.