Sans Normal Yemu 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: posters, packaging, headlines, labels, kids media, handmade, playful, rugged, casual, friendly, handmade feel, informal display, tactile texture, friendly clarity, brushy, textured, rounded, chunky, soft-cornered.
This font presents chunky, rounded sans forms with an intentionally rough, brush-like edge. Strokes are heavy and slightly uneven, with softened corners and subtly irregular contours that create a hand-rendered look while keeping letter structures straightforward and highly legible. Counters are generally open and generous, and curves (C, O, S) remain broad and simple, with minor wobble and texture adding visual movement. Spacing and widths vary modestly across glyphs, reinforcing an organic rhythm rather than strict geometric regularity.
It works best for short to medium-length display copy where the textured stroke can be appreciated—posters, packaging, product labels, café menus, social graphics, and playful editorial headers. It can also support branding for handmade, artisanal, or casual themes, especially when paired with a cleaner sans for longer text.
The overall tone is informal and approachable, evoking marker lettering, stamped ink, or quick brush signage. Its textured edges and gentle irregularities feel human and energetic, leaning toward a playful, crafty personality rather than a polished corporate voice.
The design appears intended to capture the warmth of hand-drawn signage in a dependable sans framework, prioritizing bold clarity while adding tactile, imperfect edges for character. The goal seems to be an easygoing display face that reads quickly but feels crafted and personal.
The texture is consistent across uppercase, lowercase, and numerals, with slightly blotchy terminals and a dry-brush breakup at edges that becomes a defining feature at larger sizes. Numerals follow the same rounded, sturdy construction, keeping a cohesive color in mixed alphanumeric settings.