Sans Normal Lalan 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, friendly, retro, punchy, impact, momentum, approachability, modern display, brand voice, rounded, slanted, compact, soft corners, wide curves.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Counters are generous and mostly circular/elliptical, while terminals read clean and blunt, keeping the silhouette solid at bold sizes. The italic angle is consistent and gives the letterforms a forward-leaning rhythm; curves stay broad and continuous, and joins are sturdy, creating an even, dense texture in text. Numerals and capitals share the same weighty, rounded feel, with simple, blocky shapes optimized for impact rather than delicacy.
Best suited to display work such as headlines, posters, brand marks, and short callouts where a bold, energetic voice is needed. It also fits sports and lifestyle graphics, packaging fronts, and promotional materials where the forward-leaning stance can reinforce motion and urgency.
The overall tone is energetic and assertive, with a sporty, forward-motion feel from the italic slant and strong black mass. Rounded geometry keeps it approachable and contemporary, nudging it toward a friendly retro-athletic vibe rather than a sharp or technical one.
The design appears intended to deliver maximum visual impact with a confident, italicized stance and rounded, geometric forms. It balances strength and approachability, aiming for clear, bold communication in branding and display contexts.
In longer lines, the bold weight and compact spacing create a strong typographic color that works best with ample leading and clear hierarchy. The design emphasizes smooth curves and stable stems, favoring legibility through simplified shapes and large interior spaces.