Sans Normal Nomow 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Galvani' and 'Qubo' by Hoftype, 'Belle Sans' by Park Street Studio, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, retro, approachable, high impact, friendly display, clear signage, brand presence, rounded, soft, bulky, compact, heavy.
A heavy, rounded sans with broad proportions and softly squared curves that keep counters open and legible. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, creating a sturdy, graphic silhouette. The lowercase shows simple, single‑storey forms (notably a and g) and short, efficient extenders, giving text a dense, even texture. Numerals are robust and highly readable, matching the letterforms with wide bowls and stable, flat joins.
Best suited to headlines, titles, and short blocks of copy where its mass and rounded forms can carry a message with impact. It works well for branding systems that need a friendly but assertive wordmark, as well as packaging and promotional graphics that benefit from a bold, approachable presence. For signage and large UI labels, the open counters and sturdy shapes support quick recognition.
The overall tone feels warm and upbeat, with a slightly retro, poster-like friendliness. Its substantial weight and rounded geometry project confidence and immediacy, making it feel approachable rather than technical. In longer text it reads as energetic and bold, with a strong, modern casual voice.
The design appears intended to deliver maximum visibility with a friendly, contemporary character, balancing strong weight with softened geometry. It aims for straightforward readability and a distinctive, chunky presence that holds up in high-impact display typography.
Spacing appears generous enough to prevent clogging at display sizes, and the large apertures help maintain clarity despite the heavy strokes. The design emphasizes simple geometry and consistent shapes, which produces a steady rhythm across mixed-case settings and headlines.