Sans Normal Karaj 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Graphie' and 'Quiet Sans' by Dharma Type, and 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, modern, energetic, assertive, friendly, impact, dynamism, clarity, display, oblique, rounded, compact, blocky, soft corners.
A heavy oblique sans with broad proportions and rounded, smoothly finished curves. Strokes are consistently thick with minimal contrast, producing a solid, even color in text. The forms lean forward with a steady slant, combining circular bowls (notably in O, Q, and 0) with squared-off terminals and gently softened corners. Counters are moderately open for the weight, and spacing reads slightly roomy, helping the dense strokes avoid clogging in running text.
Best suited to headlines, posters, and brand-driven typography where a bold oblique voice is useful. It can work in short bursts of supporting text, but it performs most convincingly in display contexts such as packaging, retail signage, event graphics, and sports or tech-forward branding.
The overall tone is energetic and confident, with a forward-leaning, athletic rhythm. Rounded curves keep it approachable, while the thick, compact shapes add punch and immediacy.
Likely designed to deliver a high-impact, contemporary sans voice with an inherently dynamic stance. The combination of broad proportions, rounded geometry, and consistent stroke weight suggests an intention to stay readable while projecting speed and emphasis without resorting to sharp, aggressive detailing.
Figures are sturdy and highly graphic, matching the letterforms in weight and slant. The design favors clear silhouettes and strong word shapes, making it feel at home at larger sizes where the heavy strokes and oblique angle can work as a deliberate stylistic cue.