Serif Normal Apmo 3 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, posters, branding, dramatic, classic, assertive, lively, display impact, classic flavor, editorial voice, expressive italic, premium tone, bracketed, calligraphic, angled, high-contrast, ball terminals.
A high-contrast italic serif with pronounced thick–thin modulation and a forward-leaning, calligraphic construction. The letterforms show bracketed serifs, sharp wedge-like terminals, and tapered joins that create crisp entry/exit strokes. Counters are relatively open for the style, while curves (notably in C, G, S, and the lowercase) are drawn with energetic tension and pronounced stroke swelling. Lowercase features compact, slanted forms with distinctive terminals and a single-storey “g,” and the numerals follow the same italic rhythm with strong contrast and angled finishing strokes.
This font is best used for headlines, subheads, pull quotes, and display typography where its contrast and italic energy can be appreciated. It also suits editorial branding, fashion or culture layouts, and impactful poster or cover work, especially when set at medium-to-large sizes.
The overall tone is theatrical and authoritative—classic in its serif DNA, but with enough sharpness and movement to feel headline-forward. Its contrast and italic momentum read as confident and slightly flamboyant, well suited to attention-getting, premium editorial voices.
The design appears intended as a contemporary display italic rooted in traditional serif forms, prioritizing drama, motion, and contrast over quiet, text-first neutrality. Its consistent calligraphic stress and sharpened terminals suggest an aim to deliver a refined, attention-grabbing voice for prominent typographic roles.
Spacing appears generous in capitals and tighter in lowercase, producing a dynamic rhythm in text. The design’s strong diagonals and sharp terminals increase sparkle at larger sizes, while the fine hairlines and dense blacks suggest it will look most comfortable when given room to breathe.