Script Hydag 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, playful, handmade, casual, retro, human warmth, casual charm, hand-lettered feel, display impact, rounded, brushy, bouncy, looped, informal.
A lively handwritten script with rounded, brush-like strokes and gently tapered terminals. Letterforms lean slightly and show a buoyant baseline with soft, irregular rhythm that feels intentionally hand-drawn. Capitals are prominent and simplified with broad curves, while lowercase forms use compact loops and occasional connecting strokes that keep words flowing without looking overly formal. Counters are open and the stroke edges remain smooth rather than textured, giving the font a clean yet organic presence.
Works best for short to medium text where personality matters: brand marks, product packaging, café or boutique signage, posters, greeting cards, and social graphics. It can also serve as an accent typeface paired with a neutral sans or serif for contrast in layouts.
The overall tone is warm and approachable, with a cheerful, slightly retro craft feel. Its bouncy shapes and generous curves project personality and informality, making it feel conversational and inviting rather than ceremonial.
The font appears designed to deliver an easygoing, handwritten voice with clean legibility, balancing connected-script flow with simplified forms that reproduce well at display sizes. Its rounded strokes and playful movement suggest an emphasis on charm and approachability over strict calligraphic precision.
The design relies on consistent rounded geometry and looped joins, with standout swash-like moments in letters such as the uppercase Q and the looping descenders in g, j, and y. Numerals follow the same hand-lettered logic, with simple, rounded figures that match the script’s friendly rhythm.