Sans Rounded Taju 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, bubbly, cheerful, soft, approachability, playfulness, impact, friendliness, softness, chunky, pillowy, rounded, blunt, high impact.
A heavy, rounded sans with inflated, pill-like strokes and consistently softened corners. The shapes are built from broad, even strokes with gentle joins, producing compact counters and a distinctly chunky silhouette. Curves dominate, with blunt, rounded terminals and minimal sharp angles; diagonals (such as in V, W, X, and Y) feel slightly cushioned rather than crisp. Lowercase forms are simple and highly legible at display sizes, with single-storey a and g and a short, rounded-shoulder r; spacing reads open enough for headings while maintaining a dense, poster-like color.
Best suited for display work such as headlines, posters, packaging, and brand marks where a friendly, high-impact presence is needed. It can also work for short UI labels or badges when the goal is approachability, though the heavy, rounded forms are most effective when given ample size and breathing room.
The overall tone is warm and approachable, with a toy-like softness that reads as upbeat and casual. Its inflated geometry and rounded endings give it a friendly, contemporary feel suited to lighthearted messaging and inviting brand voices.
The design appears intended to deliver maximum visual impact while staying soft and approachable, combining a bold footprint with rounded, playful letterforms. It prioritizes simple, familiar shapes and an even rhythm to keep text readable while projecting a fun, welcoming personality.
The numerals and caps maintain the same bulbous construction, creating strong consistency across mixed text. The design’s dense stroke mass and compact counters favor larger sizes where its roundness and rhythm are most apparent.