Sans Normal Lulas 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Agile Sans' by Fenotype, 'Recht' by Mint Type, and 'Corsa Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, playful, sporty, confident, modern, impact, motion, friendliness, modernity, attention, rounded, bulky, bouncy, soft corners, punchy.
A heavy, right-leaning sans with broad proportions and rounded geometry. Strokes are thick and uniform, with softened corners and generous curves that keep the forms friendly despite the weight. Counters are compact but open enough to read at display sizes, and the overall rhythm feels bouncy due to the combination of wide set, strong slant, and rounded terminals. Figures are bold and sturdy, matching the letterforms with simple, high-impact shapes.
Best suited to headlines, posters, signage, and bold brand moments where impact and motion are desirable. It also fits sports-themed graphics, packaging callouts, and promotional materials that need a friendly but forceful presence; it is less suited to dense, small-size body copy because the heavy weight and tight counters can darken paragraphs.
The tone is upbeat and assertive, with a sporty, poster-like energy. Its rounded construction and strong slant add approachability and motion, giving it a playful, contemporary voice rather than a formal or restrained one.
The design appears intended to deliver maximum impact with a friendly, modern softness—combining a strong, heavy build with rounded forms and an energetic slant to convey movement and confidence in display settings.
The silhouette reads best when given space: the wide stance and heavy color can build a strong typographic block quickly. The slant and compact interior spaces make it feel more dynamic than neutral, especially in longer lines of text.