Sans Normal Tydim 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Bureau Grot' by Font Bureau, 'PG Gothique' by Paulo Goode, and 'Dilemma' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, retro, confident, impact, visibility, approachability, energy, rounded, blocky, compact, high impact, soft corners.
A heavy, rounded sans with broad proportions and substantial, even stroke weight. Curves are built from smooth circular/elliptical forms, while terminals are largely straight and blunt, producing a sturdy, poster-like silhouette. Counters are relatively small for the weight (notably in B, P, R, 8, and 9), and apertures tend to be tight, reinforcing a compact, high-density texture. The lowercase shows simple, utilitarian constructions with a double-storey g, a sturdy single-storey a, a short-armed r, and a squared, supportive feel across stems and joins; numerals are similarly robust with clear, geometric shapes.
Best suited to display applications where weight and width are assets: headlines, posters, promotional graphics, packaging, and signage. It can also work for short UI labels or badges when set with ample spacing, but its dense texture favors larger sizes and shorter runs of text.
The overall tone is assertive and approachable—more friendly than severe—thanks to the rounded forms and generous curves. It reads as energetic and promotional, with a slightly retro, athletic sensibility that feels built for attention and quick recognition.
The font appears designed to deliver maximum impact with a friendly, rounded geometry—prioritizing strong silhouettes, compact counters, and consistent stroke presence for high-visibility messaging.
At text sizes the tight counters and dense color can reduce internal differentiation, while at display sizes the shapes feel clean and consistent. The design’s combination of soft curvature and blunt terminals gives it a distinctive “punchy but not sharp” character.