Sans Normal Afmek 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Matthew' by Fontsmith; 'Niva' by PeGGO Fonts; 'Plantago' by Schriftlabor; and 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, energetic, emphasis, motion, impact, clarity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded geometry and largely uniform stroke weight. Curves are clean and full, counters stay open, and terminals tend toward softly squared or subtly tapered endings rather than sharp cuts. Proportions lean compact in the lowercase, with a straightforward, functional skeleton and a consistent forward slant that keeps the rhythm quick and cohesive across letters and numerals.
This style works especially well for headlines, branding marks, and promotional graphics where motion and emphasis are desired. It also suits packaging and sports or lifestyle contexts, and can handle short text passages such as captions, calls to action, and UI highlights when set with generous spacing.
The overall tone feels energetic and assertive, with a forward-leaning posture that reads as active and performance-oriented. Its rounded construction keeps the voice friendly and contemporary rather than aggressive, making it feel confident, sporty, and modern.
The design appears intended to deliver a fast, contemporary sans voice with a built-in sense of motion. By combining sturdy weight with rounded, geometric forms, it aims for high impact while staying approachable and legible in display-oriented applications.
Uppercase forms show broad, simplified shapes with strong clarity at display sizes, while the lowercase maintains a practical, even texture suited to short bursts of text. Numerals match the same rounded, oblique logic, giving mixed alphanumeric strings a unified, streamlined look.