Sans Normal Jukom 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Big Vesta' by Linotype and 'Mentor Sans', 'Mosquito', and 'Mosquito Formal' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, assertive, friendly, attention, momentum, emphasis, modernity, approachability, slanted, geometric, rounded, compact, high-impact.
A slanted, heavy sans with rounded, geometric construction and a compact overall fit. Curves are smooth and full, counters are mostly open, and terminals feel clean rather than calligraphic. The rhythm is lively, with noticeable forward lean and slightly varied letter widths that keep words from feeling rigidly monospaced. Numerals are large and sturdy, matching the letter weight and maintaining clear silhouettes at display sizes.
Best suited to display typography such as headlines, posters, and campaign graphics where the slant and weight can carry a message quickly. It also fits branding systems that need a bold, modern voice—particularly for sports, tech, or consumer packaging—while remaining legible in short subheads and callouts.
The tone is energetic and contemporary, projecting speed and confidence without feeling sharp or aggressive. Rounded forms soften the impact, giving it a friendly, accessible voice that still reads as strong and promotional.
The design appears intended as a high-impact italic sans for attention-driven settings, combining robust strokes with rounded geometry to balance power and approachability. Its slightly varied widths and consistent slant suggest a focus on dynamic word shapes and strong presence in promotional typography.
Uppercase shapes emphasize simple, stable geometry, while lowercase adds more distinct silhouettes (notably the two-storey-style feel in some forms and the prominent descenders), improving word-shape recognition in short lines. The italic angle is consistent across letters and figures, creating a cohesive forward motion in headlines and emphasis settings.