Sans Superellipse Sawa 7 is a very bold, very narrow, medium contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Sansmatica' by Fontop, and 'Chreed' by Glyphminds Studios (names referenced only for comparison).
Keywords: posters, headlines, sports branding, event promos, packaging, sporty, retro, urgent, punchy, showy, compact impact, express motion, display emphasis, retro sport, condensed, slanted, high impact, tight spacing, teardrop terminals.
A tightly condensed, strongly slanted sans with tall proportions and compact counters. Strokes are heavy and relatively even, with rounded-rectangle curves and a slightly pinched, aerodynamic feel in bowls and shoulders. Terminals tend to be smoothly cut and subtly tapered, producing teardrop-like joins in places and crisp, forward-driving silhouettes. The lowercase maintains a straightforward structure with a single-storey a, compact e, and narrow, upright stems, while the numerals are similarly tall and bold for consistent texture in display settings.
Best suited for high-impact display typography such as posters, headlines, sports or motorsport-style branding, event promotions, and bold packaging callouts. It can also work for short subheads and logo wordmarks where a compact footprint and strong motion cue are desirable.
The overall tone is fast, assertive, and attention-grabbing, with a distinctly retro athletic and headline-driven character. Its narrow, forward lean reads as energetic and competitive, leaning toward poster and sports branding aesthetics rather than quiet editorial neutrality.
The design appears intended to deliver maximum impact in a compact width while projecting speed and momentum through a pronounced slant and streamlined, rounded geometry. It prioritizes bold, graphic presence and a cohesive, energetic texture in short bursts of text.
The condensed width and strong diagonal stress create a dense rhythm, especially in all-caps and in sequences with many verticals. Rounded forms keep the weight from feeling harsh, but the combination of tight counters and heavy strokes suggests it will perform best at larger sizes where internal spaces stay open.