Sans Normal Lorey 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Gotham' by Hoefler & Co., 'JHC Sineas' by Jehoo Creative, 'Fact' by ParaType, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, dynamic, confident, modern, high impact, convey motion, modern branding, display emphasis, oblique, rounded, compact, heavy, energetic.
A heavy, oblique sans with smooth, rounded bowls and consistently blunt terminals. Strokes are thick and even, with minimal modulation, giving the letterforms a solid, blocky presence while maintaining soft curves in round characters. Proportions read moderately compact, with tight internal counters and a forward-leaning rhythm that keeps lines moving. Numerals match the letters in weight and stance, with sturdy shapes and simple, high-impact construction.
Best suited for headlines, posters, and branding where strong emphasis and motion are desirable. It works well for sports and fitness identities, promotional graphics, packaging callouts, and bold logotypes, especially when set large or with generous spacing to counter the dense weight.
The overall tone is assertive and kinetic, with a forward-leaning posture that feels fast and contemporary. Its dense weight and rounded geometry suggest a sporty, no-nonsense attitude suited to attention-grabbing statements rather than delicate typography.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining heavy strokes and rounded geometry with an oblique stance to communicate speed and urgency. It prioritizes bold presence and clear silhouettes for short, high-visibility text.
The italic angle is pronounced enough to create momentum, but the shapes remain stable and readable at display sizes. Round forms (like O/Q/0) stay smooth and full, while diagonals (like V/W/X/Y) appear sharp and forceful, reinforcing the energetic texture across a line of text.