Sans Normal Lobir 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avita' by Bykineks, 'Mantey' by Salamahtype, 'Point Panther' by Sarid Ezra, 'Mersh' by Sign Studio, 'Gordita' by Type Atelier, and 'Boulevard Sans' by takoliko (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, assertive, dynamic, friendly, emphasis, motion, impact, branding, oblique, rounded, geometric, compact, energetic.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Letterforms are compact and tightly drawn, with broad curves, softened corners, and a forward-leaning stance that creates strong rightward motion. Counters tend to be round and open enough to stay clear at display sizes, while joins and terminals keep a blunt, simplified finish for a solid, blocky silhouette.
Best suited to large-scale typography where impact and momentum matter—headlines, poster copy, sports and streetwear branding, promotional graphics, and punchy packaging. It can also work for short UI labels or badges when a strong, italicized emphasis is needed, but its density favors display use over long reading.
The overall tone is energetic and confident, with a sporty, attention-grabbing voice. Its slanted posture and chunky forms feel fast and contemporary, while the rounded geometry keeps it approachable rather than aggressive.
Designed to deliver maximum emphasis with a modern, rounded sans voice, using a strong oblique slant and compact geometry to project speed and urgency. The consistent stroke weight and simplified terminals suggest an intention toward bold branding and high-contrast, high-visibility applications.
The rhythm is bold and even, with wide, stable bowls (notably in O/Q and numerals) and simplified diagonals that reinforce a streamlined look. The lowercase shows a sturdy, compact presence and the numerals match the same forward-leaning, high-impact character for consistent headline setting.