Serif Flared Ugma 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, classic, bookish, refined, warm, readability, versatility, traditional tone, crafted character, flared, bracketed, calligraphic, open counters, crisp serifs.
A flared serif with sturdy, low-contrast strokes and subtly widening terminals that give the letters a carved, ink-trap-adjacent feel without becoming sharp or brittle. Serifs are bracketed and crisp, with a slightly sculpted, transitional rhythm: round forms are generously open, while joins and diagonals keep clean, confident edges. Uppercase proportions read stately and balanced, and the lowercase maintains a steady, readable texture with clear differentiation between similar shapes and a straightforward, upright stance. Numerals are solid and text-friendly, matching the serif language and maintaining even color across a line.
It suits book and editorial typography where an even, readable texture is needed, and it also performs well in headlines and pull quotes thanks to its crisp serifs and sculpted terminals. The classic silhouette makes it a good fit for branding in publishing, education, and cultural contexts that benefit from a traditional but not overly formal voice.
The overall tone is literary and traditional, with a calm authority suited to established institutions and long-form reading. The flared finishing lends a touch of craftsmanship and warmth, keeping the voice approachable rather than austere.
The font appears designed to combine classical serif proportions with gently flared terminals to enhance warmth and character while preserving steady readability. It aims for a versatile, all-purpose text and display companion that feels crafted and established without leaning into extreme contrast or ornamental detailing.
The design shows consistent flare and bracketing across capitals, lowercase, and figures, producing a slightly engraved impression in larger sizes while staying composed in paragraph settings. Counters remain open and the internal spacing looks well moderated, supporting an even typographic gray.