Sans Normal Korad 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Whitney' by Hoefler & Co., 'Safran' by Hubert Jocham Type, 'Leitura Two Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social ads, energetic, friendly, sporty, informal, modern, impact, motion, approachability, modernity, clarity, rounded, slanted, compact, bouncy, open.
This typeface is a slanted, heavy sans with rounded construction and soft terminals. Strokes stay largely uniform, with gentle swelling at curves rather than sharp contrast. Counters are open and generously rounded, giving letters like C, G, O, and e a smooth, circular feel. The overall rhythm is lively: widths vary noticeably across the set, and several forms (notably S, a, and g) have a slightly bouncy, forward-leaning stance. Numerals are similarly rounded and compact, designed to read clearly at display sizes.
It works best for headlines, short blocks of emphasis, and brand-forward applications where a bold, energetic voice is desired. The rounded forms and open counters hold up well for posters, packaging, and digital ads, especially when paired with simpler supporting text for longer reading.
The font projects an upbeat, contemporary tone with a casual, approachable personality. Its forward slant and sturdy shapes suggest motion and confidence, while the rounded geometry keeps it friendly rather than aggressive. Overall it feels sporty and promotional, suited to attention-grabbing messaging without becoming overly decorative.
The design appears intended to deliver a modern, high-impact italic sans that reads fast and feels dynamic. Its rounded structure and consistent stroke weight prioritize friendly legibility while preserving a punchy, contemporary presence for marketing and display use.
The italic angle is consistent across uppercase, lowercase, and figures, and the heavy weight produces strong silhouette impact. Round joins and softened corners help maintain clarity in dense text, though the energetic proportions and variable widths make it feel more display-oriented than strictly utilitarian.