Sans Normal Korid 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Bartholeme Sans' by Galapagos, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Sans Beam' by Stawix, 'Cervino' by Typoforge Studio, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, assertive, modern, urgent, dynamic, emphasis, motion, impact, space saving, branding, slanted, compact, clean, sturdy, energetic.
A compact, slanted sans with sturdy, low-contrast strokes and a distinctly forward-leaning posture. Letterforms are tightly proportioned with relatively narrow bowls and apertures, producing a dense, efficient texture in words. Curves are smooth and rounded while terminals are clean and mostly blunt, keeping the silhouette crisp at display sizes. Numerals and capitals read strongly, with consistent stroke weight and a slightly condensed rhythm that emphasizes speed and emphasis.
This font is best suited to headlines, posters, and short bursts of copy where a compact, energetic italic voice improves emphasis and momentum. It can work well for sports branding, promotional graphics, and packaging where strong presence and tight fitting are advantages. For longer passages, it will read most comfortably at larger sizes where the compact counters and dense texture have more breathing room.
The overall tone feels fast, direct, and assertive, with a contemporary, action-oriented edge. Its slant and dense proportions suggest motion and urgency, making the voice more energetic than neutral. The effect is confident and promotional, suited to messaging that wants to feel active and bold in intent.
The design appears intended to deliver a modern, high-impact italic sans that feels fast and efficient. Its condensed rhythm and sturdy strokes prioritize strong silhouettes and emphatic word shapes, aiming at display and branding contexts where energy and decisiveness are desirable.
In running text the spacing and compact widths create a darker, more compact color, while the italic angle keeps lines feeling lively rather than heavy. Round letters maintain smoothness, but the relatively tight apertures and condensed shapes favor impact over maximum openness.