Sans Normal Mygus 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Mato Sans' by Picador, 'Modet' by Plau, 'Agent Sans' by Positype, 'Ebony' by TypeTogether, and 'Merlo Neue' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, punchy, impact, approachability, visibility, simplicity, rounded, soft corners, blocky, compact, sturdy.
A heavy, rounded sans with broad proportions, smooth curves, and blunt terminals. Strokes are consistently thick with minimal modulation, producing dense counters and a compact internal rhythm. The lowercase shows a single-storey “a” and “g,” with short ascenders/descenders and wide, squared-off shoulders that keep forms stable and chunky. Numerals match the letterforms with large, open silhouettes and rounded rectangular geometry that reads clearly at display sizes.
Best suited to headlines, posters, and brand marks where a bold, friendly voice is needed. It also works well for packaging and large-format signage thanks to its sturdy shapes and simple, rounded construction. For editorial or long-form text, it will be most effective in short bursts or large sizes where counters have room to breathe.
The overall tone is bold and approachable, combining a friendly softness with a strong, assertive presence. Its rounded geometry and compact counters give it a slightly retro, signage-like character that feels upbeat and direct rather than refined.
The font appears designed to deliver maximum impact with an approachable, rounded personality. It prioritizes solid silhouettes and consistent stroke mass for high visibility, aiming for a contemporary display feel with a subtle retro warmth.
The design maintains a uniform, industrial cleanliness: curves are generously rounded, joins are smooth, and horizontal elements feel firm and level. The weight and width create strong word shapes, but the tight apertures and dense counters can make long passages feel heavy, especially at smaller sizes.