Sans Normal Abgun 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Kabel' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, dynamic, friendly, neutral, modern utility, readable italic, brand clarity, lively emphasis, humanist, monoline, open apertures, rounded, slanted.
This typeface is a slanted sans with a smooth, monoline construction and rounded joins. Letterforms favor open apertures and generous counters, with softly squared terminals that keep the texture crisp rather than calligraphic. Curves are broadly circular and consistent, while diagonals and angled strokes add a forward-leaning rhythm. Uppercase forms read clear and compact, and the lowercase maintains steady proportions with simple, uncluttered details.
It suits product and brand systems that want a modern, clean voice with a touch of dynamism, as well as interface labels and short-to-medium passages where clarity and rhythm matter. The slanted stance also works well for highlights, pull quotes, headings, and marketing copy that benefits from a lively cadence without becoming decorative.
The overall tone is contemporary and straightforward, with a subtle sense of motion from the slant. It feels approachable rather than formal, balancing neutrality with a mildly energetic, editorial flavor.
The design appears intended to deliver a contemporary sans with an italicized, forward-moving posture while preserving legibility and an even, calm texture. It aims for broad usefulness across display and text contexts, relying on open forms, consistent stroke weight, and restrained detailing.
The sample text shows even spacing and a smooth paragraph color, with clear differentiation in similar shapes (e.g., round letters and numerals) and a tidy, utilitarian punctuation presence. The slant is consistent across caps, lowercase, and figures, helping maintain a cohesive flow in continuous reading.