Sans Normal Abmum 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui labels, posters, packaging, modern, clean, dynamic, neutral, approachable, emphasis, clarity, contemporary branding, readability, utility, oblique, rounded, open apertures, humanist, airline terminals.
A slanted sans with smooth, rounded curves and gently tapered stroke endings. The letterforms show open apertures and generous interior spaces, with circular bowls (notably in O, o, and 8) and calm, even stroke modulation. Uppercase forms read straightforward and geometric-leaning, while the lowercase introduces more humanist cues in the shoulders and terminals. Figures are clear and fairly uniform in color, with a simple, contemporary construction and a consistent rightward slant across letters and numerals.
Well-suited to editorial typography, brand systems, and promotional materials where an italic-forward voice is desired. It can work effectively for UI labels, subheads, and short blocks of text thanks to its open shapes and even texture, and it also scales nicely for posters and packaging where a clean, contemporary slant adds emphasis.
The overall tone is modern and energetic without feeling aggressive. Its oblique posture adds motion and emphasis, while the soft curves keep it friendly and accessible. The result is a practical, editorial-friendly voice that feels contemporary and uncluttered.
The design appears intended as a versatile oblique sans that balances geometric clarity with friendly, humanist detailing. Its consistent slant and open forms suggest a focus on legibility and momentum for contemporary communication and branding contexts.
The rhythm stays steady across mixed-case text, with clean joins and smooth curves that maintain clarity at display and reading sizes. The uppercase has a slightly more constructed feel, while the lowercase and numerals maintain an easy, conversational flow in running text.