Sans Normal Dobam 1 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Pais' by Latinotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, airy, friendly, everyday utility, clear reading, modern neutrality, monoline, open counters, rounded terminals, geometric, straight-sided.
A clean monoline sans with generous spacing and open counters. Curves are smooth and near-circular in letters like C, O, and Q, paired with straight, simple stems and arms that end in crisp, slightly softened terminals. The lowercase is straightforward and highly legible, with a single-storey a and g, a rounded i/j dot, and a compact, readable t. Numerals are simple and contemporary, with a curled 2 and a looped 9 that match the overall rounded construction.
This font is well-suited to interface copy, product surfaces, and general-purpose editorial typography where neutrality and legibility are priorities. It can also work for contemporary branding systems, wayfinding and signage, and presentation decks where a clean, modern voice is needed.
The overall tone is calm and contemporary, projecting clarity and approachability rather than personality-driven eccentricity. Its restrained forms and even rhythm feel professional and utilitarian, while the roundness keeps it from feeling cold.
The design appears intended as a versatile everyday sans that balances geometric roundness with practical readability. Its simplified lowercase construction and open shapes suggest an emphasis on clarity in continuous text and digital-friendly usage.
The joins and curves stay consistent across sizes, giving text a steady texture in paragraphs. Diagonals in A, V, W, X, and Y are clean and direct, and the uppercase set maintains a tidy, architectural presence without drawing attention to any single glyph.