Sans Normal Donir 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, presentations, clean, modern, neutral, friendly, airy, clarity, versatility, modernity, neutrality, readability, rounded, open, geometric, minimal, unfussy.
This typeface is a clean sans with rounded geometry and a light, even stroke. Curves are smooth and near-circular in letters like C, O, and G, while terminals are generally straight and crisp, producing an uncluttered silhouette. Proportions feel generously spaced with open apertures (notably in e, c, and s), and the lowercase uses simple, single-storey forms for a and g that reinforce a straightforward, contemporary rhythm. Numerals are similarly round and uniform, with clear, unclipped counters and calm verticals.
It performs well for interface copy, dashboards, and product typography where a clean, open texture supports quick scanning. The wide, rounded construction also suits signage and wayfinding, as well as modern editorial layouts and presentation materials that benefit from a crisp, unobtrusive sans.
The overall tone is neutral and contemporary, with an airy, approachable feel. Its restrained shapes and consistent rhythm read as practical and calm rather than expressive or decorative, making it suited to designs that need clarity without visual noise.
The design appears intended as a modern, utilitarian sans that prioritizes clarity and consistency through rounded geometry, open counters, and restrained detailing. It aims for a versatile, contemporary voice that can sit comfortably in both digital and print contexts without calling attention to itself.
The sample text shows steady word texture with smooth joins and little visual chatter, helped by open counters and modest detailing. Letterforms keep a consistent geometric logic across uppercase, lowercase, and figures, which supports a cohesive, system-like appearance.