Sans Normal Kidol 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Power Grotesk' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, modern, confident, energetic, emphasis, impact, modernization, speed, branding, slanted, geometric, rounded, compact, blocky.
This typeface is a heavy, forward-slanted sans with broad proportions and smooth, low-contrast strokes. Curves are built from rounded, almost geometric forms (notably in O/C/G and the numerals), while joins and terminals are clean and mostly squared-off for a crisp, engineered feel. Counters are moderately open and the overall rhythm is steady, with sturdy verticals and diagonals that read clearly at display sizes. The lowercase shows a single-storey a and g, and the figures are similarly robust with simple, uncomplicated shapes.
It works best in attention-forward contexts such as headlines, posters, and brand marks where impact and speed are desirable. The sturdy shapes and open forms also suit short UI callouts, signage, and packaging, especially when set large or at medium sizes where the slant can carry emphasis without sacrificing clarity.
The slant and mass give it a fast, assertive tone that feels active and contemporary. It suggests momentum and performance—more like branding and headlines than quiet, bookish text.
The design appears intended to deliver a strong, modern sans voice with built-in emphasis via a consistent forward slant. Its geometry and simplified details prioritize immediate recognition and high visual energy in display and branding applications.
The italic construction appears as a true oblique-like slant across the set, keeping forms consistent rather than adding calligraphic modulation. Wide letterforms and strong diagonals (K, V, W, X, Y) contribute to a bold, punchy texture, while the round glyphs maintain a friendly softness within the otherwise tough silhouette.