Sans Normal Kidih 5 is a bold, wide, medium contrast, italic, tall x-height font visually similar to 'Archetica' by Almarkha Type, 'Afical' by Formatype Foundry, 'Cairoli Now' and 'Etrusco Now' by Italiantype, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, dynamic, confident, modern, impact, motion, display, attention, oblique, rounded, open, sturdy, clean.
A heavy, oblique sans with broad proportions and compact, sturdy letterforms. Strokes are smooth and mostly monolinear with gently rounded curves and softened joins, producing an even, graphic texture. Counters are open and simple, terminals are clean without flaring, and the overall construction favors clear geometry over calligraphic detail. Numerals match the same robust, forward-leaning rhythm, reading solid and stable at larger sizes.
Best suited to headlines, posters, and campaign graphics where a bold, forward-driving voice is needed. It also fits sporty branding, product packaging, and prominent UI moments such as banners or hero text, where its wide, slanted forms can carry impact at display sizes.
The strong slant and wide stance give the face a sense of speed and momentum, while the thick strokes keep it assertive and anchored. It feels contemporary and energetic, with a confident tone that suits attention-grabbing messaging rather than quiet body text.
The design appears intended to deliver a modern, high-impact oblique sans optimized for display use—combining broad proportions, clean geometry, and a strong directional slant to communicate motion and confidence.
Spacing appears generous enough to keep the dark weight from clumping, and the consistent oblique angle creates a cohesive, directional flow across lines. Round letters stay fairly open, helping maintain legibility despite the heavy color.