Sans Normal Okrim 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Loew Next' and 'Loew Next Arabic' by The Northern Block and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, confident, friendly, modern, techy, clean, impact, clarity, modernity, approachability, brand presence, geometric, rounded, compact, solid, high-impact.
A heavy, geometric sans with broad proportions and sturdy, even strokes. Curves are built from near-circular bowls and smooth arcs, producing round, open counters in letters like O, C, and e. Terminals are mostly straight and clean, with occasional subtle rounding that keeps the texture friendly rather than harsh. The lowercase shows a single-storey a and g, a compact t with a short crossbar, and a generally uniform rhythm that reads as dense and punchy in text settings.
This typeface is well-suited to headlines, brand marks, packaging, and promotional graphics where a strong, contemporary sans is needed. Its rounded geometry and solid weight also make it a good fit for UI labels, dashboards, and wayfinding-style copy at medium-to-large sizes where clarity and impact are priorities.
The tone is contemporary and assertive, with a friendly, approachable edge from its rounded geometry. It feels practical and straightforward—more functional than expressive—yet energetic enough to carry a strong headline presence. Overall it suggests modern product design, clarity, and confidence.
The design appears intended to provide a modern, geometric voice with a robust presence—balancing strict circular construction with enough softness to feel approachable. It prioritizes high-impact readability and a consistent, cohesive texture across uppercase, lowercase, and numerals.
In the sample text, the font maintains a consistent, dark typographic color and stable spacing, helping it hold together well at large sizes. The numerals match the letterforms with similarly round shapes and strong weight, supporting cohesive branding across alphanumerics.