Sans Normal Armug 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, friendly, utilitarian, versatility, legibility, clarity, neutral branding, systematic design, rounded, open apertures, even rhythm, geometric-leaning, plainspoken.
A clean sans with gently rounded curves, smooth joins, and largely uniform stroke weight. Uppercase forms are straightforward and geometric-leaning, with round bowls and simple terminals; the diagonal strokes (V, W, X, Y) feel crisp and stable. Lowercase is uncluttered and readable, with a single‑storey “a” and “g,” open apertures, and minimal modulation. The numerals are simple and linear, matching the letterforms with consistent proportions and clear counters.
Well-suited for interfaces, product copy, and general-purpose editorial settings where clean readability is the priority. It also works for wayfinding and informational signage, as well as presentations and dashboards that benefit from a calm, consistent typographic texture.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven flair. Its soft rounding keeps it approachable, while the restrained shapes and even rhythm give it a practical, no-nonsense voice.
The design appears intended as a versatile, everyday sans: clear at reading sizes, visually steady across mixed-case text, and adaptable to a wide range of neutral branding and information-heavy layouts.
Counters stay open and well-defined in both text and display sizes, and the spacing in the sample text reads even and predictable. The design avoids sharp idiosyncrasies, emphasizing consistent geometry and comfortable legibility.