Sans Superellipse Rukep 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui labels, app design, signage, packaging, branding, modern, friendly, clean, retro, approachability, clarity, geometric consistency, brand neutrality, rounded, soft-cornered, monolinear, compact, open apertures.
A rounded, superellipse-driven sans with soft corners and a largely monolinear stroke feel. Curves are built from squarish rounds rather than perfect circles, giving letters like O/C/G a slightly boxy, geometric rhythm. Terminals tend to be blunt and smoothly finished, and counters are generous enough to stay clear at text sizes. Proportions feel compact and sturdy, with simple, stable stems and straightforward construction across caps, lowercase, and figures.
Works well for interface typography, product and app branding, and wayfinding where a clean, rounded geometry improves approachability. The solid, compact shapes also suit packaging and headlines, while the open counters support general-purpose text in short-to-medium runs.
The overall tone is contemporary and approachable, with a subtle retro-tech flavor from the rounded-rectangle geometry. It reads as calm and utilitarian rather than expressive, projecting clarity and friendliness without looking casual or handwritten.
Likely designed to provide a modern, friendly sans that feels geometric without becoming cold, using rounded-rectangle forms to create a distinctive but highly usable texture. The simplified lowercase and consistent curvature suggest a focus on clarity, coherence, and brand versatility.
Distinctive superelliptical shaping shows up consistently in bowls and arches, and the lowercase features a single-storey a and g that reinforce the geometric, simplified voice. Numerals appear sturdy and evenly weighted, matching the alphabet’s smooth, squared curves.