Sans Normal Mifa 13 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, chunky, friendly, punchy, impact, playfulness, display, retro appeal, brand voice, geometric, rounded, soft corners, compact apertures, large counters.
A heavy, geometric sans with broad proportions and strongly rounded bowls. Strokes are consistently thick and low in modulation, with smooth circular construction in C/G/O and rounded joins throughout. Terminals tend to be blunt or softly clipped rather than tapered, and apertures are relatively tight, giving the letters a dense, poster-like color. The lowercase shows a tall, dominant x-height with simple, sturdy shapes and minimal differentiation between interior spaces, while figures are large and bold with round counters and blocky angles where needed.
Best suited for headlines and short text where strong impact is required, such as posters, product packaging, branding systems, and logo wordmarks. It also works well for bold social graphics and playful editorial display settings where a compact, high-ink silhouette is desirable.
The overall tone is upbeat and attention-grabbing, with a distinctly retro, display-driven personality. Its rounded geometry feels friendly and approachable, while the dense weight adds a confident, energetic presence that reads as fun rather than formal.
The design appears aimed at delivering maximum visual presence with clean geometric construction and friendly rounded forms. It prioritizes bold readability and a distinctive, graphic texture for display use rather than delicate detail or typographic nuance.
The dot forms (in i/j and internal counters) appear notably large and round, reinforcing the geometric theme. Diagonals and angled strokes (A, K, V, W, X, Y, Z) are simplified and sturdy, keeping a consistent, chunky rhythm across the set.