Sans Normal Mily 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, logo, packaging, signage, playful, punchy, retro, friendly, cartoonish, impact, legibility, character, branding, attention, rounded, bulky, soft-cornered, compact apertures, ink-trap feel.
A heavy, rounded sans with chunky, almost sculpted shapes and softly squared curves. Counters are relatively small and apertures tend to be tight, giving the letters a dense, poster-ready color. Stroke endings are generally blunt and straight, while many joins show subtle notches and inward cuts that create an ink-trap-like bite, adding texture and separation at small corners. The overall rhythm is stable and upright, with broad shoulders, wide bowls, and simple geometric construction that favors bold silhouettes over fine detail.
Best suited to large-size display settings such as posters, headlines, logos, packaging, and bold signage where its dense letterforms and rounded mass can read as a strong graphic element. It can also work for short, high-impact copy (labels, badges, UI hero text), but the tight apertures and small counters suggest avoiding long passages at small sizes.
The font reads as energetic and approachable, with a retro display attitude and a slightly cartoonish friendliness. Its mass and rounded geometry feel confident and loud, while the small carved-in notches add a lively, hand-tooled character rather than a sterile geometric tone.
The design appears intended as a high-impact display sans that prioritizes bold silhouettes, rounded geometry, and strong presence. The notch-like cuts at joins and the compact counters suggest an effort to preserve clarity in heavy weights while giving the face a distinctive, playful texture.
Uppercase forms lean toward compact internal space (notably in rounded letters like O, P, R, and B), and the lowercase keeps a sturdy, blocky presence with single-storey a and g. Numerals match the same dense, rounded language and maintain strong uniformity for headline use. The frequent corner cut-ins help keep shapes from clogging where strokes meet, especially in tight counters and joints.